Written by john jantsch, the founder of duct tape marketing, the productivity handbook covers seven key apps that will redefine your work habits and help you get better organized. Duct tape marketing is a worthy addition to the growing library of howto books on small business marketing. Duct tape marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Yes, thought leadership is a tremendous posture to work from, but its earned, not proclaimed. This is the right combination of technology and personal support to. Join me tuesday, nov 5th for a free training session everyday seo tips, tricks, and techniques every small business can employ to optimize their marketing for search. Sep 12, 2018 download duct tape marketing by john jantsch pdf ebook free. I have been a duct tape marketing certified consultant for about 15 months now, and i can say that it has been a real game changer for me and my business. Using these powerful principles he developed an agencycertification program that now comprises over 100 marketing agencies and consultants around the world. A commitment to lifelong learning is the hallmark of any truly committed entrepreneur. His duct tape marketing refers to systematically getting people who have a specific need or problem to know, like and trust you and to inspire customers to stick to your company. Duct tape marketing by john jantsch pdf download ebookscart. The benefits of partnering with duct tape marketing.
Duct tape marketing ultimate small business marketing. As a marketing guy at a small business cambridge semantics thats only recently started to do any real marketing, i. A series of steps and strategies is the core of the system. Jill konrath, author, agile selling and snap selling in an ever more connected society, consultative selling is fortunately the new driver of growth. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the goto household item we all know, love, and turn to in a pinch. Duct tape marketing is an attraction form of marketing instead of pushing, you pull or attract. Is your marketing as simple, effective, and affordable as duct tape. In duct tape marketing, renowned small business marketing guru john jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. Mar 06, 2016 the duct tape marketing system posted on march 6, 2016 april 26, 2017 by the kansas city marketing agency when i was first introduced to the book several years ago by one of my prospective clients, i didnt act on that initial recommendation. Jun 14, 2019 duct tape marketing is a company founded by john jantsch, a man known as the worlds most practical small business marketing expert. Duct tape marketing is one of those books where you know the title before knowing its a book. The worlds most practical small business marketing guide kindle edition by jantsch, john. Mar 28, 2016 duct tape marketing consultant dallas bootcamp group photo.
Id heard the phrase before and it stuck i guess the title does its job. Duct tape marketing small business market simplicity. The worlds most practical small business marketing guide ebook. Here are the 7 core steps that make up the simple, effective, and affordable duct tape marketing system. This guide combines insights gained from over twenty years of successfully working, in the field, with reallife small businesses. This book sets out the steps to becoming a content marketing expert and an authority in your market. Marketing systems by design 4190 vinewood ln n, ste 111564, plymouth, mn 554421771 phone. On feb 16th, the author of duct tape marketing, john jantsch sent this message to his 75,000 followers on twitter. Duct tape marketing revised and updated by john jantsch. In this audio book you will learn the duct tape marketing system and how to apply its principles to your business by following three steps. Marketing consultant john jantschs celebrated duct tape marketing gets revised and updated in this expanded new edition. Want to learn everything you need to know to profitably grow your consulting business or agency.
Free ebook to 7 steps to small business marketing success practiced effectively, marketing is simply a system. The duct tape method of marketing is a different approach than many business owners are used to. If your small business needs a marketing program that is strong, flexible, sticky. Duct tape marketing introduces small businesses to the nuts and bolts of marketing in the 21st century by taking them all the way from character profiles and strategy through specific marketing tactics to building a great referral system. Building your content foundation, free duct tape marketing ebook. The worlds most practical small business marketing guide ebook published september 26th 2011 by harpercollins leadership ebook, 304 pages. After having talked briefly via email with john jantschs daughter about their podcast, i added the book summary to my library here are my 3 learnings from one of the top marketing books for small businesses. Duct tape marketing king county library system overdrive. While many companies and marketers online today have made marketing complicated and complex, the duct tape marketing method is a lesson in simplicity. The worlds most practical small business marketing guide by john jantsch is that effective small business marketing is a systemnot an eventcomposed of simple, effective, and affordable techniques. According to my favorite source, wikipedia, duct tape iscommonly used in situations that require a strong, flexible, and very sticky tape. The worlds most practical small business guide in duct tape marketing, renowned small business marketing guru john jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. No overhead ebook download duct tape marketing consultant. John jantsch duct tape marketing system mp3, pdf learn to make your small business marketing as simple, effective, and affordable as duct tape.
Definitely should be on the reading list for any small to medium sized business owner. Marketing guides ebook series foreword by john jantsch. The duct tape marketing system new initiatives marketing. Duct tape marketing 616 e 63rd st, ste 205, kansas city, missouri 64110 rated 4. Duct tape marketing is the small business marketing road map. He is a marketing consultant, speaker and best selling author duct tape marketing, duct tape selling, the commitment engine, seo for growth, and the referral engine. Marketing podcast with elizabeth marshall podcast transcript. Think like a marketersell like a superstar kindle edition by jantsch, john. Use features like bookmarks, note taking and highlighting while reading duct tape selling. This post is for you if youve already read it and want. The new duct tape marketing system version 2 eliminates the blind seat of your pants experience by using a builtin dashboard that shows both your progress in actually implementing a real, focused, stepbystep marketing system and by showing your own measurable results. Dott digital will help you turn your website into a valuable resource that attracts and converts your ideal customers.
As a marketing guy at a small business cambridge semantics thats only recently started to do any real marketing, i found this book to be well worth the read. John jantsch a collection of proven tools and tactics woven together in a stepbystep marketing system that shows small business owners exactly what to do to market and grow their businesses. Jan 09, 2007 duct tape marketing is a worthy addition to the growing library of howto books on small business marketing concise, clear, practical, and packed with great ideas to boost your bottom line. Duct tape marketing is the small business marketing road map a collection of proven tools and tactics woven together in a stepbystep marketing system that shows. Louis duct tape marketing consultant changescape web. Guiding an end to end customer journey, free duct tape. Strategic partnerships duct tape marketing consultant. Duct tape marketing is an attraction form of marketing. Duct tape marketing was developed over 20 years ago as a way to install a turnkey marketing system into small to midsize businesses. Originally published on june 30, 2016 by carrie dils 3 comments last updated on january 11, 2017. Download duct tape marketing by john jantsch pdf ebook free. Duct tape marketing is not only the perfect complement for a web development and internet marketing agency like ours, its the missing link.
In this episode of the duct tape marketing podcast, brought to you by intercom, brant menswar shares his process for helping people to hone in on their core values so that they can choose their purpose and live a more intentional, fulfilling life. Download it once and read it on your kindle device, pc, phones or tablets. We married what we believe is great content with an action plan and software that not only guides you it enables you to do the work we teach. Businesses that appreciate and implement this approach to marketing grow in a consistent and predictable manner. The duct tape marketing system is the product of dozens of years working with small business owners and entrepreneurs. Duct tape marketing is the business book in which the author shares the tips to transform a small business into a big organization. Take a look at the many benefits available to members of the duct tape marketing consultant network. Duct tape marketing hourglass ebook e3 business consulting.
Duct tape marketing is the business book in which the author shares the tips and techniques to transform the small business into a large business. The book plods through basic marketing precepts such as finding your ideal client, honing your message, being memorable, and making your web site work for you. Duct tape marketing claims, on its cover, to be the worlds most practical small business marketing guide, and i think it largely owns up to its promise. With this free ebook you will also receive weekly marketing news, tips, and advice you can use courtesy of duct tape marketing. Get new customers, make more money, and stand out from the crowd. Apr 18, 2007 duct tape the tape is simple, effective, and affordableits not always the prettiest solution, but it does always work. Duct tape marketing is the business book in which the author shares the tips and techniques to transform the small business into. Subscribe today and receive our our ebook, 7 steps to marketing success. Each example lists the type of business that put the tactic to use but dont limit your thinking to your type of business only. Jun 30, 2016 duct tape marketing includes dozens and dozens of resources, urls, and tools. Long ago i started using the concept of the marketing hourglasssm as a key component to the duct tape marketing. Description of duct tape marketing by john jantsch pdf. Duct tape marketing is the business book in which the author shares the tips and techniques to.
Each example lists the type of business that put the tactic to use but. Duct tape marketing is a remarkably simple concept, really. How to optimize your book or ebook for amazons search. Free ebook to guiding an end to end customer journey learn how to create the perfect customer experience every time. Duct tape selling totally reframes the sales process, showing sellers how to leverage marketing strategies to connect, build value, and win more business.
Duct tape marketing is the small business marketing road map a collection of proven tools and tactics woven together in a stepbystep marketing system that shows small business owners exactly what to do to market and grow their businesses. The worlds most practical small business marketing guide at. The goal for me in writing this white paper is to help you recognize and understand how your customers go through the marketing hourglass in order to make your marketing more effective. The duct tape marketing system is a retainerbased marketing framework designed to help you attract, serve, and retain clients by installing a proven marketing system that evolves and grows as your customer evolve and grow. Borrow ebooks, audiobooks, and videos from thousands of. The duct tape marketing model john jantsch literally wrote the book on small business marketing more than 20 years ago. Websites and seo dott digital marketing, frederick, md 21702. It explains what techniques really work and how you can build a marketing campaign that will not only bring in customers but keep them and have them spread the word to their friends, too. My guest for this weeks episode of the duct tape marketing.
The book, seo for growth, is currently a multicategory amazon bestseller. Alongside several ebooks and a fully stocked blog, duct tape marketing is now offering a course for any and all that seeks to train you and your team to become an efficient marketing machine. John jantsch, its founder, has written several books and earned accolades from forbes, cnbc, the new york enterprise report and even reached the wall street journal. Sep 16, 2015 duct tape marketing is not only the perfect complement for a web development and internet marketing agency like ours, its the missing link. You have to uncover and communicate how your business is different from every other business that says they do what you do. Businesses that appreciate and implement this approach. Duct tape marketing chapter 3 discover your core marketing. If taking control of your marketing efforts interests you, take advantage of this free resource. In duct tape marketing, renowned small business marketing guru john jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. Read our entire library of ebooks duct tape marketing. If you dont know your username, click the forgot password link below and it will be sent to you. The worlds most practical small business marketing guide.
Building a formal strategic partner and referral network is one of the most potent marketing initiatives a consultant can employ. Duct tape marketing by john jantsch overdrive rakuten. Building your content foundation, free duct tape marketing. Duct tape marketing is a worthy addition to the growing library of howto books on small business marketing concise, clear, practical, and packed with great ideas to boost your bottom line. He is the creator of the duct tape marketing system and duct tape marketing consulting network that trains and licenses small business marketing consultants around the world. Duct tape marketing outlines the most essential facts about effective marketing for your small business. Thought leadership now theres a term thats been abused of late. Profitable consulting ebook duct tape marketing consultant. The end of each chapter also includes a list of action items to help the reader put into practice the core principles of the chapter. Download our insanely profitable consulting ebook get your copy of our consulting ebook weve been building a profitable consulting practice. Recorded books duct tape marketing revised and updated. Duct tape marketing the kansas city marketing agency. The value of joining the duct tape marketing consultant network continually amazes me.
696 948 768 141 534 242 804 139 1399 352 871 1272 15 541 1488 965 392 47 1023 961 756 864 485 158 1276 1238 1503 1097 1179 1138 193 1537 1131 1459 4 421 896 1151 918 158 1215 1349 36 49 514